Letter to the Editor
Evaluating the impact of the website campaign “A ti también te puede tocar” (“It could also be you”) to spread awareness of systemic autoimmune rheumatic diseases
Evaluación del impacto de la web de la campaña “A ti también te puede tocar” para concienciar sobre las enfermedades reumáticas autoinmunes sistémicas
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true "ES2" => true "LATM" => true ] "gratuito" => true "lecturas" => array:1 [ "total" => 0 ] "en" => array:10 [ "idiomaDefecto" => true "cabecera" => "<span class="elsevierStyleTextfn">Letter to the Editor</span>" "titulo" => "Neurological manifestations of rheumatoid arthritis – Nearly 50 years of experience" "tienePdf" => "en" "tieneTextoCompleto" => "en" "paginas" => array:1 [ 0 => array:2 [ "paginaInicial" => "169" "paginaFinal" => "171" ] ] "titulosAlternativos" => array:1 [ "es" => array:1 [ "titulo" => "Manifestaciones neurológicas de la artritis reumatoide: cerca de 50 años de experiencia" ] ] "contieneTextoCompleto" => array:1 [ "en" => true ] "contienePdf" => array:1 [ "en" => true ] "autores" => array:1 [ 0 => array:2 [ "autoresLista" => "Beatriz Samões, Ana Paula Sousa, Raquel Samões, Ernestina Santos" "autores" => array:4 [ 0 => array:2 [ "nombre" => "Beatriz" "apellidos" => "Samões" ] 1 => array:2 [ "nombre" => "Ana Paula" "apellidos" => "Sousa" ] 2 => array:2 [ "nombre" 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"apellidos" => "De las Heras-Alonso" "email" => array:1 [ 0 => "ana.delasheras@ser.es" ] "referencia" => array:2 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">a</span>" "identificador" => "aff0005" ] 1 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">*</span>" "identificador" => "cor0005" ] ] ] 1 => array:3 [ "nombre" => "Daniel" "apellidos" => "Seoane-Mato" "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">b</span>" "identificador" => "aff0010" ] ] ] 2 => array:3 [ "nombre" => "Mercedes" "apellidos" => "Guerra" "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">b</span>" "identificador" => "aff0010" ] ] ] 3 => array:3 [ "nombre" => "Cristina" "apellidos" => "Macía-Villa" "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">c</span>" "identificador" => "aff0015" ] ] ] ] "afiliaciones" => array:3 [ 0 => array:3 [ "entidad" => "Communication and Patients Relations Department, Spanish Society of Rheumatology, Madrid, Spain" "etiqueta" => "a" "identificador" => "aff0005" ] 1 => array:3 [ "entidad" => "Research Unit, Spanish Society of Rheumatology, Madrid, Spain" "etiqueta" => "b" "identificador" => "aff0010" ] 2 => array:3 [ "entidad" => "Department of Rheumatology, Hospital Universitario Ramón y Cajal, Madrid, Spain" "etiqueta" => "c" "identificador" => "aff0015" ] ] "correspondencia" => array:1 [ 0 => array:3 [ "identificador" => "cor0005" "etiqueta" => "⁎" "correspondencia" => "Corresponding author." ] ] ] ] "titulosAlternativos" => array:1 [ "es" => array:1 [ "titulo" => "Evaluación del impacto de la web de la campaña “A ti también te puede tocar” para concienciar sobre las enfermedades reumáticas autoinmunes sistémicas" ] ] "resumenGrafico" => array:2 [ "original" => 0 "multimedia" => array:7 [ "identificador" => "fig0005" "etiqueta" => "Fig. 1" "tipo" => "MULTIMEDIAFIGURA" "mostrarFloat" => true "mostrarDisplay" => false "figura" => array:1 [ 0 => array:4 [ "imagen" => "gr1.jpeg" "Alto" => 1105 "Ancho" => 2091 "Tamanyo" => 156630 ] ] "descripcion" => array:1 [ "en" => "<p id="spar0005" class="elsevierStyleSimplePara elsevierViewall">Number of users and average duration of sessions over time.</p>" ] ] ] "textoCompleto" => "<span class="elsevierStyleSections"><p id="par0005" class="elsevierStylePara elsevierViewall">Health awareness campaigns draw attention to specific diseases, provide information for the general public, and engage people in the management of their diseases. During recent decades, the Internet has become a major source for information on health<a class="elsevierStyleCrossRef" href="#bib0055"><span class="elsevierStyleSup">1</span></a> and social network campaigns have increased the efficiency and effectiveness of public health communication campaigns.<a class="elsevierStyleCrossRefs" href="#bib0060"><span class="elsevierStyleSup">2–4</span></a></p><p id="par0010" class="elsevierStylePara elsevierViewall">In 2021, the Spanish Society of Rheumatology launched an awareness campaign called “<span class="elsevierStyleItalic">A ti también te puede</span><span class="elsevierStyleItalic">tocar</span>” (“<span class="elsevierStyleItalic">It could also be</span><span class="elsevierStyleItalic">you</span>”) in which its website formed the core of a broader digital strategy. The website hosted a digital video advert, as well as information and free downloadable materials about Behçet disease, systemic lupus erythematosus, vasculitis, scleroderma, Sjögren syndrome, and polymyositis. The website included a specific area for each disease. Users could share website content directly through social media channels. A link to the patients’ website of the Spanish Rheumatology Foundation provided more information about SARDs (Systemic Autoimmune Rheumatic Diseases) and additional links to websites of other patients’ associations.</p><p id="par0015" class="elsevierStylePara elsevierViewall">Consistent with the approach of other researchers,<a class="elsevierStyleCrossRefs" href="#bib0075"><span class="elsevierStyleSup">5,6</span></a> we evaluated the website in terms of engagement using Google Analytics.<a class="elsevierStyleCrossRefs" href="#bib0085"><span class="elsevierStyleSup">7,8</span></a></p><p id="par0020" class="elsevierStylePara elsevierViewall">Data were collected from the Google Analytics dashboard in March 2022 for all website visits during the observation period (launch of the website in May 2021 to end of the campaign in December 2021). The overall reach of the website was measured by the number of users and sessions and the source of the users. We measured the engagement of users based on the following indicators: bounce rate, number of page views, pages per session, and session duration.</p><p id="par0025" class="elsevierStylePara elsevierViewall">We recorded 107,657 single sessions by 87,059 new users involving 437,285 page views during the observation period. <a class="elsevierStyleCrossRef" href="#fig0005">Fig. 1</a> shows the average duration of sessions over time and the number of users.</p><elsevierMultimedia ident="fig0005"></elsevierMultimedia><p id="par0030" class="elsevierStylePara elsevierViewall">The bounce rate for the webpage was 24.53%, with an average session duration of 5<span class="elsevierStyleHsp" style=""></span>min, 59<span class="elsevierStyleHsp" style=""></span>s and an average of 4.06 pages viewed per session.</p><p id="par0035" class="elsevierStylePara elsevierViewall">In relation to events, the results showed that most users displayed more than 25% of the page, the video advertisement was seen 2,795,749 times during the observation period (May 2021–December 2021) 98.9% viewed on average viewed the video. Additionally, 367 users clicked on direct link to access to inforeuma.com looking for more information.</p><p id="par0040" class="elsevierStylePara elsevierViewall">This analysis assesses the effectiveness of the website lasaludnoesunjuego.com in engaging with people and facilitating helpful information for people with SARDs.</p><p id="par0045" class="elsevierStylePara elsevierViewall">Google Analytics data revealed that the website reached 87,059 new users. Engagement with the website was good, with a high average session duration and lower bounce rate than reported in similar research on other websites promoting health.<a class="elsevierStyleCrossRefs" href="#bib0075"><span class="elsevierStyleSup">5,9,10</span></a> Likewise, the website proved helpful for the users, with 437,285 page views, a 24.53% bounce rate, and an average session duration of 5<span class="elsevierStyleHsp" style=""></span>min, 59<span class="elsevierStyleHsp" style=""></span>s.</p><p id="par0050" class="elsevierStylePara elsevierViewall">Google Analytics revealed a bounce rate of 24.53%, which was far lower than average (41–51%) and can be considered an excellent result. Users landed on the website and stayed, probably because they considered the information was high-quality and interesting. Furthermore, users spent an average of almost 6<span class="elsevierStyleHsp" style=""></span>min consulting information, higher than the average duration recorded by Google Analytics (2–3<span class="elsevierStyleHsp" style=""></span>min).</p><p id="par0055" class="elsevierStylePara elsevierViewall">In summary, this analysis showed that the website <a href="http://www.lasaludnoesunjuego.com/">lasaludnoesunjuego.com</a> provided an important opportunity for people to further engage and find useful information about SARDs. However, more research is necessary before we can know the full scope of the campaign “A ti también te puede tocar”. Surveys should be performed to determine the level of knowledge gained by users of the website.</p></span>" "pdfFichero" => "main.pdf" "tienePdf" => true "multimedia" => array:1 [ 0 => array:7 [ "identificador" => "fig0005" "etiqueta" => "Fig. 1" "tipo" => "MULTIMEDIAFIGURA" "mostrarFloat" => true "mostrarDisplay" => false "figura" => array:1 [ 0 => array:4 [ "imagen" => "gr1.jpeg" "Alto" => 1105 "Ancho" => 2091 "Tamanyo" => 156630 ] ] "descripcion" => array:1 [ "en" => "<p id="spar0005" class="elsevierStyleSimplePara elsevierViewall">Number of users and average duration of sessions over time.</p>" ] ] ] "bibliografia" => array:2 [ "titulo" => "References" "seccion" => array:1 [ 0 => array:2 [ "identificador" => "bibs0015" "bibliografiaReferencia" => array:10 [ 0 => array:3 [ "identificador" => "bib0055" "etiqueta" => "1" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "eHealth trends in Europe 2005–2007: a population-based survey" "autores" => array:1 [ 0 => array:2 [ "etal" => true "autores" => array:6 [ 0 => "P.E. 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A case study" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:6 [ 0 => "L.M. Ashton" 1 => "M.E. Rollo" 2 => "M. Adam" 3 => "T. Burrows" 4 => "V.A. Shrewsbury" 5 => "C.E. Collins" ] ] ] ] ] "host" => array:1 [ 0 => array:2 [ "doi" => "10.3390/ijerph18073589" "Revista" => array:5 [ "tituloSerie" => "Int J Environ Res Public Health" "fecha" => "2021" "volumen" => "18" "paginaInicial" => "3589" "link" => array:1 [ 0 => array:2 [ "url" => "https://www.ncbi.nlm.nih.gov/pubmed/33808432" "web" => "Medline" ] ] ] ] ] ] ] ] 9 => array:3 [ "identificador" => "bib0100" "etiqueta" => "10" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Online reach and engagement of a child nutrition peer-education program (PICNIC): insights from social media and web analytics" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:6 [ 0 => "M. Henström" 1 => "K. Duncanson" 2 => "C.E. Collins" 3 => "L.M. Ashton" 4 => "E. Davidson" 5 => "R. Ball" ] ] ] ] ] "host" => array:1 [ 0 => array:2 [ "doi" => "10.1186/s12889-022-13252-3" "Revista" => array:5 [ "tituloSerie" => "BMC Public Health" "fecha" => "2022" "volumen" => "22" "paginaInicial" => "836" "link" => array:1 [ 0 => array:2 [ "url" => "https://www.ncbi.nlm.nih.gov/pubmed/35473610" "web" => "Medline" ] ] ] ] ] ] ] ] ] ] ] ] "agradecimientos" => array:1 [ 0 => array:4 [ "identificador" => "xack730919" "titulo" => "Acknowledgements" "texto" => "<p id="par0060" class="elsevierStylePara elsevierViewall">We would like to thank the Parnaso agency for creating the “A ti también te puede tocar” website and designing the campaign. We would also like to thank the various rheumatology experts for their valuable feedback, which helped us to improve the health-related content of the website. We are grateful to Thomas O’Boyle for writing assistance.</p>" "vista" => "all" ] ] ] "idiomaDefecto" => "en" "url" => "/1699258X/0000002000000003/v1_202402290648/S1699258X23001973/v1_202402290648/en/main.assets" "Apartado" => array:4 [ "identificador" => "17506" "tipo" => "SECCION" "es" => array:2 [ "titulo" => "Cartas al editor" "idiomaDefecto" => true ] "idiomaDefecto" => "es" ] "PDF" => "https://static.elsevier.es/multimedia/1699258X/0000002000000003/v1_202402290648/S1699258X23001973/v1_202402290648/en/main.pdf?idApp=UINPBA00004M&text.app=https://reumatologiaclinica.org/" "EPUB" => "https://multimedia.elsevier.es/PublicationsMultimediaV1/item/epub/S1699258X23001973?idApp=UINPBA00004M" ]
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